About: Spacefinish is a workplace design and build company that creates high-performance office environments for enterprise clients — including corporates, institutions, and universities — helping organisations turn their physical spaces into tools for culture, productivity, and brand expression.

💡 For more information, visit http://spacefinish.com/

Objective:

My aim as Content Marketing Strategist was to position Spacefinish as a thought leader in workplace design, build brand visibility among enterprise decision-makers, and turn content, media, and events into a consistent source of qualified business enquiries.

Role:

  1. Content Strategy & Social Media Management: Built and executed a multi-channel B2B content strategy across LinkedIn, Instagram, X, Facebook, and email owning the content calendar, holding brand voice consistent across every channel, and running Meta retargeting campaigns to extend content reach. Grew C-suite share of LinkedIn page visitors among a tracked C-suite audience from 8.7% to 14.2%.

    Spacefinish_Csuite_Growth.png

  2. Thought Leadership & Media Relations: Produced case studies and articles that drove qualified inbound enquiries from corporate clients. Wrote and distributed a press release for the James Hope University project, led press outreach to Nigerian outlets including TechCabal, and built a journalist database to secure coverage for brand events. Please see my portfolio.

  3. Digital Content & Website Management: Managed the Spacefinish website day-to-day, writing and updating site copy, publishing blog content, coordinating bug fixes and image updates alongside SEO strategy (SEMRush, Answer The Public; topic clusters and pillar pages) and performance reporting through GA4.

Spacefinish - 2026 Content Schedule Approval - March.pdf

  1. Creative Direction: Directed visual content production, briefing and overseeing designers, photographers and videographers, across brand campaigns, including short-form video features (one earning 170,000+ impressions) and the content adaptation for Spacefinish's full company rebrand.

https://www.instagram.com/reel/DMc3SSYIaAe/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

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  1. Email Marketing: Planned, wrote, and sent 26 email campaigns over 13 months, sector intelligence briefs, thought leadership, project showcases, and partner-network recruitment maintaining ~98.5% average deliverability and a ~27% average open rate (above B2B benchmarks), with partner recruitment campaigns peaking at 65% opens and 10.2% click-through. These campaigns helped build the 200+ member partner community from zero.

    Spacefinish_Email_StatCard.png

  2. Event Management: Conceived and delivered an exclusive, invitation-only thought-leadership mixer for approximately 30 senior industry leaders and enterprise decision-makers, owning positioning, guest curation, and event communications end-to-end.

Results:

  1. Grew LinkedIn engagement/reach share among a tracked C-suite audience list from 8.7% to 14.2%.
  2. Grew professional audience from 8,000 to 11,000 followers (+37.5%) in six months.
  3. Launched a 200+ member partner community from zero.
  4. Produced a short-form video feature that earned 170,000+ impressions.
  5. Carried content and messaging end-to-end through a full company rebrand and a new office product launch.