About the project: Seabreeze is a young adult novel written by Michael Enearu, targeted at readers aged 16 to 25. The story follows the emotional and cultural journey of twin siblings, Iska and Amen, who return to Nigeria after the sudden death of their mother. The project includes literary outreach, digital campaigns, and community-driven engagements to connect deeply with its audience.

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For more information, visit https://www.theseabreezebook.com/

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Objective

The goal of the Seabreeze project was to increase awareness and readership of the book among young people in Nigeria and beyond. The marketing strategy aimed to: • Drive book sales through influencer partnerships and event activations • Create meaningful engagement between readers and the author • Position the book as a tool for educational and humanitarian impact • Expand the book’s reach into schools, communities, and online platforms

My Role

As the Project Marketing Manager for Seabreeze, I was responsible for developing and executing the entire marketing and publicity strategy for the book. My key responsibilities included:

1. Campaign Planning & Strategy: I collaborated with the author and the core team to map out the marketing calendar and develop strategies for digital campaigns, offline outreach, and community engagement. I ensured that campaign goals were clear and achievable, and monitored progress to keep all team members aligned and on track.
2. Social Media Management: I assisted in overseeing all social media activities across Instagram, TikTok, and Twitter. This included creating and scheduling content, coordinating visual assets with the design team, and ensuring consistent messaging. I also monitored performance metrics to identify what worked and iterated accordingly.
3. Influencer Partnerships: I sourced, negotiated with, and managed influencers across key social platforms. I ensured deliverables were met, monitored engagement metrics, and tracked campaign outcomes. This partnership played a key role in amplifying reach and boosting sales.
4. Event Coordination: I planned and executed the “Meet the Author” event from start to finish. This included preparing the event proposal, budgeting, handling logistics (venue, refreshments, branding), curating a guest list, and managing the sales of books and merchandise on-site.
5. Outreach & Public Relations: I initiated partnerships with educational institutions and NGOs. I personally visited New Estate Baptist Secondary School and Living Fountain Orphanage to facilitate book donations and coordinate feedback sessions.
6. Team Coordination: I worked cross-functionally with content creators, logistics personnel, and digital marketers to ensure deliverables were met on time and to standard. I also provided regular updates to the author and advised on marketing decisions based on audience feedback and campaign results.

Results

1. Strategic School Engagement: Initiated and executed a partnership with New Estate Baptist Secondary School, resulting in the donation of multiple book copies to their library in December 2024. I facilitated a follow-up author visit in March 2025, during which the author interacted with students in a feedback session. This deepened the book’s relevance within academic settings and increased brand trust.
2. Influencer Campaign Impact: Managed a cohort of social media influencers across Instagram, TikTok, and Twitter, which led to a 50% increase in book sales and an 80% boost in online reach. These campaigns sparked authentic conversations about the book and introduced it to new audiences.
3. Successful Event Execution: Planned and managed a highly successful “Meet the Author” event in the ninth month of the book’s release. With a modest target of 30 guests and a ₦1.5 million budget, we hosted over 50 attendees, sold 20+ books and branded merchandise, and generated high engagement both online and offline. The event reinforced community engagement and elevated the author’s personal brand.
4. Humanitarian Outreach: Led a CSR initiative to donate books and non-perishable food items to Living Fountain Orphanage in Victoria Island, Lagos. This not only supported underprivileged youth but also aligned the Seabreeze brand with a strong social impact narrative.

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