About the project: Murals.ng is an interior design company that designs and installs premium, culturally inspired art and designs products for commercial and private brands that want to communicate Africa’s progress and potential in their expressions.

📊 Key Results: Instagram followers grown from 3K → 7K in 12 months · 40% increase in social engagement · 60% increase in organic traffic · ₦5M+ in commissioned artwork via Telegram community · 500+ visitors & ₦2M in sales at gallery grand opening

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For more information, visit https://www.murals.ng/

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Objective

To build and execute a content and digital marketing strategy that grew Murals.ng’s online presence, established the brand as a leading voice in African interior art, and converted audiences into clients and commissioned artists.

Key Responsibilities & Achievements

  1. Content Marketing and Social Media Management: Developed and executed comprehensive social media strategies across Instagram, Twitter, and LinkedIn, resulting in 40% increase in engagement and 2x growth in follower base
  2. Digital Content & Website Development: Led comprehensive website redesign project including information architecture, UX planning, and content strategy. Launched company blog with editorial calendar focused on African art, design trends, and project showcases. Wrote and optimized all website copy including homepage, services pages, portfolio section, and about us content. Implemented SEO best practices resulting in 60% increase in organic traffic and improved lead generation through strategic calls-to-action
  3. Content Creation: Produced and curated diverse content including photography, video tours, behind-the-scenes footage, and artist spotlights to showcase our African-inspired designs and interior solutions. Created weekly content calendar aligned with brand messaging
  4. Project Management: Led cross-functional team of 5 to organize the gallery's grand opening in Oniru, Lagos. Managed ₦1,500,000 budget, coordinated with vendors, and oversaw event logistics including marketing, catering, and guest experience
  5. Customer Support: Streamlined customer service operations using Freshdesk CRM, maintaining 24-hour response time. Processed over 100 monthly inquiries, handled escalations, managed invoicing workflow, and achieved 95% customer satisfaction rating

Results

  1. Drove significant social media growth by increasing Instagram followers from 3,000 to 7,000 through strategic content planning, consistent engagement, and targeted hashtag campaigns within one year of joining the company.
  2. Created and managed an active Telegram community of over 100 emerging artists, facilitating more than 50 commissioned artwork opportunities worth ₦5,000,000+ in total value, while providing mentorship and networking resources.
  3. Orchestrated a highly successful gallery grand opening in Oniru within four months, attracting over 500 visitors including art collectors, interior designers, and media personalities. The event generated significant press coverage and resulted in immediate sales of ₦2,000,000 in artwork.