About the project: Murals.ng is an interior design company that designs and installs premium, culturally inspired art and designs products for commercial and private brands that want to communicate Africa’s progress and potential in their expressions.

<aside> 💡

For more information, visit https://www.murals.ng/

</aside>

Objective:

My aim as an assistant marketing manager focusing on content was to develop digital strategies and create engaging content that would improve the company’s online presence and generate more leads

Role:

  1. Content Marketing and Social Media Management: Developed and executed comprehensive social media strategies across Instagram, Twitter, and LinkedIn, resulting in 40% increase in engagement and 2x growth in follower base
  2. Digital Content & Website Development: Led comprehensive website redesign project including information architecture, UX planning, and content strategy. Launched company blog with editorial calendar focused on African art, design trends, and project showcases. Wrote and optimized all website copy including homepage, services pages, portfolio section, and about us content. Implemented SEO best practices resulting in 60% increase in organic traffic and improved lead generation through strategic calls-to-action
  3. Content Creation: Produced and curated diverse content including photography, video tours, behind-the-scenes footage, and artist spotlights to showcase our African-inspired designs and interior solutions. Created weekly content calendar aligned with brand messaging
  4. Project Management: Led cross-functional team of 5 to organize the gallery's grand opening in Oniru, Lagos. Managed ₦1,500,000 budget, coordinated with vendors, and oversaw event logistics including marketing, catering, and guest experience
  5. Customer Support: Streamlined customer service operations using Freshdesk CRM, maintaining 24-hour response time. Processed over 100 monthly inquiries, handled escalations, managed invoicing workflow, and achieved 95% customer satisfaction rating

Results

  1. Drove significant social media growth by increasing Instagram followers from 3,000 to 7,000 through strategic content planning, consistent engagement, and targeted hashtag campaigns within one year of joining the company.
  2. Created and managed an active Telegram community of over 100 emerging artists, facilitating more than 50 commissioned artwork opportunities worth ₦5,000,000+ in total value, while providing mentorship and networking resources.
  3. Orchestrated a highly successful gallery grand opening in Oniru within four months, attracting over 200 visitors including art collectors, interior designers, and media personalities. The event generated significant press coverage and resulted in immediate sales of ₦2,000,000 in artwork.

Some Posts that show my work as a Content Marketer and Social Media Manager. I was responsible for the copy, captions and providing creative direction.

https://www.instagram.com/reel/C27FDPpte8h/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/reel/C1o3Do7tzLQ/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/reel/CwM_zpfMuGs/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==

https://www.instagram.com/reel/C6n4jmFMmD6/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==