About the project: Anya Lust is a premier luxury lingerie destination based in New York City, offering a curated selection of over 30 sought-after designers from around the globe, along with an exclusive in-house collection. The brand proudly ships worldwide.

<aside> 💡

For more information, visit https://anyalust.com/

</aside>

Objective:

To lead and scale Anya Lust’s e-commerce operations by optimizing backend performance, enhancing the customer shopping experience, executing performance-driven marketing strategies, and strengthening organic search visibility across U.S. and international markets.

Key Responsibilities & Achievements

E-Commerce Management

  1. Oversaw Shopify storefront operations, maintaining product accuracy, optimizing listings, and ensuring high-performing UX/UI for desktop and mobile users.
  2. Maintained real-time inventory tracking and worked cross-functionally with logistics teams to avoid stock disruptions across different geographies.
  3. Regularly performed platform QA and resolved bugs to ensure frictionless shopping and checkout processes.

Search Engine Optimization (SEO)

  1. Conducted in-depth keyword research and competitor analysis to improve product discoverability and organic search rankings.
  2. Optimized product titles, meta descriptions, and alt texts, leading to a notable increase in organic traffic and search impressions.
  3. Collaborated with content teams to create SEO-friendly product descriptions and landing pages targeting high-intent keywords.
  4. Monitored SEO performance using SEMrush, Google Search Console, and Google Analytics, and implemented improvements based on user behavior data and search trends.
  5. Reduced site bounce rate and improved time-on-site through strategic internal linking, optimized content structure, and faster page load times.

Performance Marketing

  1. Designed and scaled paid advertising campaigns on Google Ads, Meta Ads, and TikTok Ads, focusing on high-converting audiences and seasonal trends.
  2. Executed continuous A/B testing on ad creatives, headlines, and calls-to-action to improve CTR and ROAS.
  3. Managed cross-channel campaign analytics and aligned messaging across organic and paid funnels.

Customer Experience & Support